13 April, 2022

Bank Holiday Marketing

 

As I’m sure you’re all aware, the first bank holiday of Spring 2022 is fast approaching. With this in mind here at Salon Tracker we thought we would give you some of our best tips and tricks on how you can market your salon to make the most of these upcoming long weekends.

 

Social Media

One of the easiest, and sometimes most effective, ways of advertising your salon is to do this on social media. Having an active account on social media sites such as Facebook and Instagram is a key part to running a successful salon in 2022. The good thing about social media is that you can use it in whatever way suits your salon best. Some key things that you can use social media for in your salon are:

·         Posting pictures of the services that you offer to show clients what you provide.

·         Running competitions to gain interaction from customers.

·         Communicating with new and existing customers to give your salon a friendly vibe.

SMS Marketing

Another way you can market your salon is through text message marketing. This is a very effective form of marketing as text messages have a 98% open rate. With Salon Trackers professional package and above you can do a text message marketing campaign directly from Salon Trackers intelligent marketing suite. 

Here are some examples of text messages you can send out to your customers to try and get them to visit your salon.

Hi <<Forename>>

EASTER WEEKEND IS HERE!

Free Tan Accelerator Sachet when any course is bought Fri-Mon!

<<CompanyName>> <<CompanyTel>> T&Cs Apply

 

Hi <<Forename>>

Long Weekend = Longer Opening Hours

This weekend only we've extended our opening hours until 9 so get booked in quick!

<<CompanyName>>

 

Hi <<Forename>>

Bank Hol is here, get booked in quick so you're ready for your night out. Gel polish on hands and toes just £30 this weekend!

<<CompanyName>>

Email Marketing

Another great marketing option for your salon is email marketing. In Salon Trackers marketing suite, you can grab a list of customers who have opted in for email marketing and export them into a CSV file which you can put into a free email campaign provider such as Mailchimp. Mailchimp allows you to send an email to up to 2000 people completely free of charge. You can design this email to match your salon theme and send them as often as you would like!

 

If you would like any more information on Salon Trackers Intelligent marketing suite, please don’t hesitate to contact us on 0113 350 8230 or email us on info@salontracker.co.uk.

 

Salon Tracker x