20 July, 2022
Why Building a Brand for your Salon is Important and how to do this!
The salon industry is one that is continually growing and one important thing all salons should be doing in this day and age is establishing their salons brand. This blog is going to discuss the importance of building a brand for your salon, whether you have one or multiple salons, and will also give you some tips and tricks on how to do this.
Why it’s
Important
Standing
out from the Crowd
One of the
main reasons why all salons should establish their brand is to help their
salons stand out from the crowd in what is a highly condensed market. Creating
a strong brand identity and putting this out towards potential your audience
will help your salon stand out from the crowd and then hopefully drive more
customers to choose your salon rather than another in your area.
Helps
you connect with your Customers
As well as
helping your salon stand out from the crowd and therefore encourage more
customers to choose you, building a good brand for your salon also helps you connect with the customers. Creating a
recognisable brand for your salon will help you establish a connection with
your customers and help drive things including communication with your
customers and help drive brand loyalty from them.
Increase
Profit
Your salon
having a consistent and recognisable brand will also help drive sales and
increase profit. This is because customers will know exactly what to expect
when getting a service at your salon and
this consistency will drive them to continuously come back and also recommend
your salon to their friends and family.
How to
Build a Brand
One of the
easiest ways to build your salon brand is to utilise social media platforms
such as Facebook and Instagram to do this. Here are some of the key things that
will help you build your brand on these sites.
Consistency
One thing
that will help when you’re trying to build your brand using social media is
consistency with what you’re doing.
Whether that be consistently posting to your feed or making sure you’re
always communicating with your followers. If you’re consistently doing
something this will make it easier for your target audience to notice this and
will therefore help you start to build your desired brand.
Uniqueness
Another
thing that will help you build your brand is to try and base this of something
unique about your business. For example, if you’re a family ran salon, base
your brand around this. You could do posts about how you decided to open your
salon, the process of doing this as a family and also share other family run
business related content. This will help set you apart from other salons and
therefore mean that more customers will likely choose you over your
competitors.
If you would like any more information on anything discussed
in this blog or if you would like to get booked in for a free demonstration and
two week trial of the system please don’t hesitate to give us a call on 0113
350 8230 or email us at info@salontracker.co.uk.
