23 March, 2022

Why Should You Visit Trade Shows?

Trade shows have been held now for years, in all different types of industries and there are plenty of
different salon, beauty, spa, clinic and hair events that are held all year round. You may have seen us before at shows such as Professional Beauty, Salon International and Beauty UK demonstrating our software to hundreds of customers throughout the events. Trade show exhibitions like these are great for salon owners and staff like yourselves who are looking to find out more about the industry, network and to see what great products and services are available.

What to do if you are wanting to visit…

The first thing you need to do is register for your ticket, depending on the show you may need to purchase a ticket so it’s best to book in advance as sometimes you can get your ticket for free or cheaper the earlier you purchase.

You also want to make sure to pre-plan your visit ahead of time! Most shows have apps or websites that you can go on to see which stands you want to visit and where they’re located.

Lastly, make sure you give yourself enough time to get round all the stands you want to visit and take into account time you might want to spend watching live talks and for stands you may not have spotted during your pre-planning!

Once you get there…

Visiting a trade show is the perfect chance for you to not only meet companies you already work with but to also meet new companies and find new and exciting products and services that can help to benefit your salon. According to CEIR, 92% of trade show attendees are looking to discover new products. New products are great to test in your salon, whether these are to sell or to use during services, there are always fresh and innovative products to keep you on top of the industry trends.

With us all been locked inside for the last 2 years it’s nice just to get out again and interact with those
within your industry. At many trade shows there are also live speakers and demonstrations that you can watch from industry leaders which can be very beneficial to watch. These range from anything such as business stages with marketing and social media tips to demonstrations on how to do skin, nail and makeup treatments. If you check before going to the show, you’ll be able to find a list of planned live stages and seminars that you can attend and watch during your time at the event. These also give you a great opportunity to network and create contacts with those in your industry and with those that follow similar interests.

One of the best parts of visiting a trade show are the freebies! Keep your eyes peeled for any stands offering any free products, not only is it nice to get a freebie it also gives you chance to test a product you may not have looked at or thought to try!

Not only do you get to meet hundreds of new businesses, it also gives you chance to see and meet businesses you haven’t interacted with before. Exhibitors tend to offer visitors deals or special offers for visiting them whilst at the show, so this is a great chance to try out your negotiation skills and get yourself a good deal.

Don’t forget we’re exhibiting at Professional Beauty in London next weekend on the 3^rd and 4^th of April! Come see us on stand Q32 to meet the team and see the system live in person, we can’t wait to meet you all!

Salon Tracker x